Story

Locanda International was born from a shared vision to create a unique hospitality brand that blends Moroccan heritage with the highest standards of luxury and modern comfort. Our journey began with a simple yet powerful idea: to provide travelers with an immersive, authentic experience in Morocco, while ensuring exceptional service and unforgettable stays.

A Passion for Moroccan Culture

At Locanda International, we are deeply inspired by the rich culture and history of Morocco. From the intricate designs of the riads to the flavors of traditional cuisine, Morocco’s vibrant traditions and its warm, welcoming people have always captivated us. Our goal was to create a brand that celebrates this beautiful country while offering our guests the ultimate in comfort and luxury.

The Birth of Locanda

The concept for Locanda International began as a dream shared by our founder, Yassir Demnati, who wanted to introduce the world to the beauty of Moroccan hospitality. With a background in luxury hotel management and a deep love for his homeland, Yassir’s vision was to combine the authenticity of Moroccan riads and residences with the highest standards of international service.

We began by acquiring and managing properties that embodied the essence of Moroccan culture, each chosen for its location, design, and charm. Our first riad in Marrakech set the foundation for what would become a growing collection of boutique riads, luxury residences, and villas that offer a truly unique and personalized stay.

A Commitment to Excellence

From day one, we have been committed to delivering an experience that goes beyond accommodation. Locanda International is more than just a place to stay – it’s a place to experience the beauty of Morocco in a way that is both authentic and luxurious.

Our properties reflect the local culture and art of their surroundings while offering modern amenities and impeccable service. Whether it’s a relaxing retreat in the Atlas Mountains, a cultural immersion in the medina of Marrakech, or a private villa getaway, we ensure that every guest receives the care and attention they deserve.

Our Growth and Vision

What started as a small, intimate venture has now grown into an international brand with a commitment to expanding its presence in the world’s most sought-after destinations. Locanda International aims to create spaces that blend traditional Moroccan elements with global standards of luxury, all while maintaining a focus on personalized service and sustainability.

As we continue to grow, we are excited to bring our vision to new destinations, offering travelers worldwide the opportunity to experience the unique blend of culture, hospitality, and luxury that defines Locanda International.

Our Philosophy: More Than Just a Stay

At Locanda International, we believe that travel should be an enriching experience that connects you with the local culture, its people, and its heritage. We aim to create spaces where guests can not only stay, but also discover, learn, and immerse themselves in the essence of Morocco. Whether you’re enjoying a traditional Moroccan meal, exploring the local markets, or relaxing in the serene surroundings of our riads, we want you to feel like part of the community.

Our mission is to offer a home away from home, where luxury, comfort, and Moroccan hospitality come together to create an unforgettable experience.


Join Us on Our Journey

Thank you for taking the time to learn about our story. We invite you to explore our properties and join us in experiencing the magic of Locanda International. We look forward to welcoming you and sharing our passion for Moroccan culture and hospitality.