The soul of Moroccan hospitality. The mindset of global growth.
Locanda International is a boutique hospitality group born from a deep love for culture, design, and meaningful experiences. Founded in Marrakech, our mission is to develop and manage high-value hospitality brands that celebrate Morocco’s rich identity while meeting the evolving expectations of modern travelers.
We operate at the intersection of local authenticity and international standards, offering a portfolio of curated properties across Morocco — from historic riads to contemporary countryside retreats. Through thoughtful development, strategic partnerships, and operational excellence, we deliver experiences that are memorable for guests and profitable for our partners.
Our Vision
To become Morocco’s most trusted and admired boutique hospitality group, known for blending cultural soul with operational strength and delivering value to guests, investors, and property owners alike.
Our Mission
To identify, develop, and manage exceptional hospitality assets that:
- Reflect the local spirit and heritage of each destination
- Offer design-forward, guest-centered experiences
- Operate with sustainable, scalable, and profitable models
- Create long-term value for our partners and stakeholders
What Sets Us Apart
- Culturally anchored: Every brand we create is inspired by Moroccan tradition and designed for global appeal
- Operationally sharp: We deliver strong performance through hands-on management, smart systems, and a results-driven mindset
- Curated growth: We scale selectively, building partnerships that align with our values and long-term vision
Leadership
Led by founder and CEO Yassir Demnati, Locanda International brings together a multidisciplinary team of hospitality professionals, entrepreneurs, and creatives united by a shared purpose: to shape the future of Moroccan hospitality with integrity, innovation, and impact.
We don’t just manage properties. We bring them to life — with meaning, with strategy, and with soul.
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